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Advertising and Promotion: An Integrated Marketing Communications Perspective

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Advertising and Promotion: An Integrated Marketing Communications Perspective

Name :

ISBN-10 : 0078028973

ISBN-13 : 978-0078028977

Publisher : N/A

Language : English

Number Of Pages : 487

Pdf epub and Kindle - In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organisations' promotional programs than just advertising. The changes happening in the world of advertising are leading marketers and their agencies to approach advertising and promotion from an integrated marketing communications (IMC) perspective, which calls...

Advertising and Promotion: An Integrated Marketing Communications Perspective

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